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Most Fashionable Sochi Uniforms

27 January 2014

United States Sochi Team Uniform

Who said that Olympic Games is only about sport? In our commercial world Olympics is also about fashion! We can't wait to see all the uniforms on the opening ceremony in Sochi that is only two weeks away. But we were very impatient and researched which team is the most fashionable. It's worth mentioning that it became a tradition for various big brands to compete for sponsorship of the uniform. In United States and Canada a label that wins a deal will supply the uniforms for free, and in addition will donate undisclosed amount of money to the Olympic fund. But in return the brand will gain incredible amount of free publicity and cash out on sales of uniforms to the public.

United States Sochi Olympic team is dressed by Ralph Lauren. He was also a sponsor of London Olympic. This time all uniforms are made in the USA and even out of domestically sourced materials. If you want to have a sweater just like Shaun White, get ready to shell $495!

Canadian Olympic team will be dressed by Hudson Bay for the n-th time. Bay has been official supplier of winter and summer Olympic teams for close to 100 years. Canadian uniforms are made in the traditional sport style. It's all about comfort for Canadians. Lose sweaters, wool coats and warm mittens in black, white and read colors will become your all time classics. Since Bay is a people's brand, the price tag for the uniform is more affordable than RL. Wool coat is $275, t-shirt $20 and mittens are only $10!

Italian team as usually has a high chance to be best dressed again. Giorgio Armani is an official designer of Italian Sochi unforms. Uniforms are made in classic navy color with a lot of elegant details. Most of emphasis is put on comfort, something that olympian athelets will really need. Public also appreciates its since everyone is used to elegant and uber fashionable Armani. Seeing simple sport designs is a real treat for everyone.

German uniforms perhaps so far created the most uproar. German designer Willy Bogner has designed the German Sochi uniforms with the meaning in mind, to protest against Russian anti-gay laws. While he is denying any meaning behind it, the uniforms speak themselves.